ETHOS

As the bow symbolizes focus and alignment, and the arrow represents intention and movement, together they embody clarity and release. At B&A, we guide communities, artisans, brands, and businesses to define their intention, refine their message, align their vision, and release it into the world with ease. The arrow lands exactly where it was aimed, or finds an even greater destination. Either way, the journey is intentional, thoughtful, and full of possibility. A common thread runs through all of our work: a commitment to making our planet a better place.

Founded by Carla M. Kelly, Bow and Arrow Studios began in 2016 in Brooklyn, New York, as a consultancy supporting both emerging and established businesses across fashion, design, home, gift, technology, and marketplaces across the Americas, throughout North America, Central America, South America, and the Caribbean, Europe, Asia, and the Middle East. To explore our collaborations and partners, see the Community section.

Today, we work with eco-conscious brands, women-owned businesses, artisans, and underrepresented communities. We champion slow commerce and regenerative models that honor makers, protect cultural knowledge, and value process as much as product.

The Bow and Arrow ecosystem operates as two interwoven arms:

— The Studios: A consultancy for values-driven brands, offering expertise in strategy, brand development, and ethical market entry.

— The Market: A curated platform that amplifies artisans and eco-conscious makers rooted in land, lineage, and craft.