There’s a reason we can all recite quite a few proverbs. As soon as he shared that with me, something clicked in my brain. 19. Last but certainly not least is a simple example of sticky navigation in action. As far as sticky ideas go, he has a whole mountain of them under his belt, and it’s worth studying how he creates them. It was a hot summer afternoon, and I was sitting in the apartment from one of my mentors, Derek Halpern in Manhattan. Reply. Alien Bugs Word Study. Growth mindset simply means that we think that our traits, qualities and skills are not set in stone, and that we can work on them to improve them (like our intelligence, our social skills, our discipline and work ethic, sports talent, etc.). ), In blog posts, e-books, and guides you’re writing, In coaching and casual conversations with your clients and readers, In emails and comments, whenever you’re giving advice to someone, Every time you’re trying to explain something to one of your clients and it feels a bit slunky, see if you can find an analogy for them (and turn that analogy into a sticky idea in the spot), Every time you’re writing a blog post and you’re trying to explain something, think about how you could explain it through a Sticky Idea, Every time you’re creating a presentation for your online course, think about a sticky idea you could create that would be the core of the presentation, You can create a blog post and/or a YouTube video around your idea that people can link to and share with others, You can create a social media post that links to your blog post or YouTube video, You can reference your blog post / video within all the future content you create, You can mention your idea in guest posts, publicity opportunities and podcast interviews, You can expand on the idea in a presentation or a master class in your online course, You can create a public speech, a TED talk, or even write a whole book around your idea. I heard about the 5 love languages book from a friend when I asked them how to improve my relationships with people that were important to me. The last thing you want to do is spend hours developing an idea that you end up completely forgetting about. Just make sure you keep track of them so you don’t forget them. Use sticky notes to “park” questions that will be answered later or need some research. Blog. No need to pave paradise … a simple piece of chart paper will do. The Time Management helps us organize all of our tasks by how urgent and important they are, into 4 categories: Dale Carnegie’s How To Win Friends and Influence People is one of my favorite books of all time, and it taught me so much about how to show up in the world as a nice person that people like hanging out with. You can read through these ideas, check them out in more detail through the relevant links, or simply skim through them and stop on ones that you find the most interesting (it’s quite a list!). By concrete, they mean that the more concrete the idea, the better. It’s a book about the psychology of eating (and why some people effortlessly lose weight, while others slowly gain weight for no apparent reason). The FAST method is a method for solving dynamic programming questions in coding interviews: I’ve been a big fan of Cal Newport’s work ever since I read his books So Good They Can’t Ignore You and Deep Work. Or do people have a hard time remembering the name of the idea, even when you bring it up to them? By unexpected, they mean that the ideas that have a counterintuitive twist will be stickier than the ones that don’t. … or "What did you learn that surprised you? We were having a conversation about how to create content that will attract more visitors to my website that people will spread the word about. You can do that by going through the following steps: Now that you have a solid understanding of what sticky ideas are, you’ll automatically start seeing Sticky Ideas in every book or blog post you read, as well as every podcast episode, online course or speech you listen to. This way, we can slowly but steadily lose weight in the long run. sticky. The more people that can use the idea, the more people can spread it for you. You’ll see the world of “sticky ideas” all around you – in books, podcast interviews, ads, everywhere. He also was good at getting people to tell their stories by asking them either "What did you learn that you didn’t expect?" A penny saved is a penny earned. Keep it simple and profound. Instead, you should attend the conference like you’re “on a mission”, host intimate dinners with other attendees you want to meet within a conference, strategically connect with speakers, and make sure you get the most out of a conference that way. To make your life easier, I put together a Sticky Idea Checklist for you that you can follow step by step and make your ideas, with exact questions you can ask yourself and examples you can use for inspiration. Looking at the navigation bar can give you a snapshot idea of what a site is offering, as well as what it’s expecting in return. I heard about the 80/20 Content Promotion Rule from Derek Halpern through Ramit Sethi’s Zero to Launch online course a few years ago, when I first learned about content creation and promotion. I read Rich Litvin’s book Prosperous Coach when Rich noticed me in an online community and reached out to work with me, as part of my research and preparation. When I read his content about finding your dream job, I came across his “Briefcase Technique”, which I instantly remembered and recommended to many of my friends that were preparing for job interviews. Over time, you can add more and more ideas to your Sticky Idea Portfolio – and just like with stocks, some will take off while others will tank. Thanks so much for your personal feedback, Primoz! That’s how the 80/20 Content Promotion Rule was born. … Research shows that mentally rehearsing a situation helps up perform better when we encounter that situation in the physical environment. Click here to learn more about becoming a Conference Commando. It will help. They bring out the key messages that needed to be communicated by the presenter (the content owner). There was just one problem. Not all ideas are “stick-worthy”, though it is possible to systematically create sticky ideas, or to learn to spot ideas with potential. These are examples of slides designed for the purpose of communicating your message effectively in a presentation. You can download the FULL PDF version of this 16,000+ word guide (including the BONUS Sticky Idea Checklist) here to print it out, save it on your computer or read it on your Kindle: Download your Ultimate Guide to Creating Content That Sticks Download the FULL 16,000+ word guide (plus a BONUS Sticky Idea Checklist to create your own sticky ideas in 10 easy steps) Success! You may also wish to choose a character category that fits with a party theme, such as names of sports cars for a boy’s birthday party where kids … Download your Ultimate Guide to Creating Content That Sticks I promise I won't send you any spam - I hate it as much as you do! As you start reading their books and blog posts or going through their online courses, you’ll see that they think and talk in Sticky Ideas. If you’ve heard about it, you might not have thought about it as a “sticky idea”, but it’s just that – a diet that was named and heavily spread throughout the Crossfit community as one of the go-to diets for the sport. If it’s the former, you have a sticky idea. A great example is the Alter Ego idea from Todd Herman – envisioning yourself moving through your day as your favorite superhero makes you feel excited to use the idea in your life. Write CSS OR LESS and hit save. See more ideas about memo paper, memo notepad, note paper. The Bribe: Two Gift Cards to Orange Leaf Challenge Rules A Shareable Moment - Teams of 2 - No judgment allowed Blogs Facebook YouTube Pinterest Twitter SUCCESs Simple - the core message Unexpected - novelty and curiosity Concrete - keeping it real Credible - help people believe One of the best books I’ve read this year was the book Mindless Eating by Brian Wansink. I feel like many of the sticky ideas that succeeded were popularized by people who were already well-known, I can’t help but wonder if an unknown blog could become famous thanks to a sticky idea as well. I spent a large chunk of last year working on my mental game. That will make it stickier and simpler :). If you look closely, you’ll notice that every expert you follow has a lot more eticky ideas up their sleeves, even if they’re known for just 1-2 signature ideas. Speaking concretely is the only way to ensure that our idea will mean the same thing to everyone in our audience.”. Source: The Classroom Key. If you enjoyed this post, check out our 6 part series with examples of stickiness in action: Simple; Unexpected; Concrete; Credible; Emotional; Stories; Hey! When I think of Ramit and sticky ideas, this is easily the most memorable idea that comes to mind. For example, one of my mentors Ramit Sethi has a lot of Sticky Ideas, like Conscious Spending, The Seagull Strategy, Immersion Strategy, You are The CEO of Your Business (and plenty more). … We can engage people’s curiosity over a long period of time by systematically "opening gaps" in their knowledge — and then filling those gaps.”. The Slow Carb Diet is a diet that is focused on eating mostly carbohydrates that get absorbed into your body “slowly”, such as legumes and vegetables. In Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath write about six principles to make your ideas stick and help you get your point across. He said that he noticed that a lot of people hated the idea of writing 24/7 to grow their blog audience, and this concept gave them permission and a way to grow their blog without having to do something they didn’t enjoy. 44. Tools. I haven’t heard of that one and will check it out. There’s one key thing that almost EVERY successful YouTube video, blog post, online course or book has in common. Keep mentioning them. Add sticky notes, drawings, images, text and more. The opposite of that is Fixed mindset, which means we believe that these qualities are set in stone. “Carry the one” can be a tricky idea to grasp. If they love it, they’ll share it with 10 more people (or more), and you’ll know that it’s an idea worth pursuing. I used to be horrible at coming up with sticky ideas, and just never even thought about doing it for my online business (which is why I have practically no sticky ideas in some of my earlier content). 125. Simplicity ; Principle 2. Share it with us in the comments below! 45. Little did I know that his book would be one of the most impactful books I would ever read about coaching, that I would give to any of my clients that asked me about growing their coaching business. We’ll cover examples of products and messages that have the stickiness factor and look at why the message needs to be sticky for businesses to succeed. 21. Your Turn: What is one Sticky Idea YOU love that I didn’t include in this guide (and why do you love it)? A great example is the idea of the Briefcase Technique by Ramit Sethi – an interview negotiation technique where you bring research you’ve done on a company with you in a briefcase. A great example is the LCHF diet or Paleo Diet: “You can eat as much bacon as you want and still lose weight”. The book is built around the core concepts of Growth Mindset and Fixed Mindset, which are great examples of sticky ideas. Name of the article is around [ … ] de Marcela Calvo, 718! Important message in, you can see, this is easily the most was Mindset Carol! I wrote a blog post, online course or book has in common never “ good ” at up. This idea to mind but they definitely help you craft a sticky.... 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